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SAN JOSE, Calif. and BRUSSELS, Belgium, Sept. 24, 2019 (GLOBE NEWSWIRE) -- Global B2C marketing automation company, Selligent, today published the Selligent Global Connected Consumer Index, a global study of 5,000 consumers focused on behaviors and expectations as it relates to interactions with brands. Sixty-nine percent of surveyed consumers find it “creepy” when they receive ads based on unprompted cues from voice assistants like Apple’s Siri, Amazon’s Alexa and Google Home. Fifty-one percent are worried that voice assistants are listening to conversations without their consent. The younger the consumer, the more inclined they are to believe they are being listened to without their knowledge: 58 percent for Gen-Z (ages 18-24) and only 36 percent for Baby Boomers (ages 55-75) agree.
While privacy concerns are on the rise, the study shows consumers are adjusting their behavior in different ways:
The survey also revealed that 51 percent of consumers are still willing to share personal data for a more personalized experience. For brands, this means a greater focus on delivering truly relevant, omnichannel experiences that bring value to consumers at the right moment. Additional survey findings:
“Building consumer trust and long-term loyalty is the holy grail for any marketer,” said Niki Hall, CMO at Selligent. “Consumers today are more connected than ever; they expect a level of personalization in their brand interactions and want everything in an instant. But because they are also wary of their data being used in ways they may not agree with, brands need to develop a strategy that strikes a relevancy balance – articulating personalized consumer value without being intrusive. To successfully do this, businesses need an intelligent platform that provides a complete view of the customer. Having full visibility across all consumer touchpoints will enable brands to deliver an elevated customer experience and drive lasting value.”
To download the second edition of the Selligent Global Connected Consumer Index, visit www.selligent.com/maximize-every-moment.
About Selligent Marketing Cloud
Selligent Marketing Cloud is an intelligent B2C marketing platform that empowers ambitious marketers to maximize every moment they engage with connected consumers. With native AI capabilities, a robust data layer, and a powerful omnichannel execution engine, Selligent Marketing Cloud enables marketers to deliver ultra-personalized and highly relevant customer experiences that speed time to value swiftly and at scale.
More than 700 global brands in retail, travel, automotive, publishing, and financial services trust Selligent Marketing Cloud to help deliver their marketing programs. With offices across the United States and Europe and a global network of partners, Selligent serves over 30 countries with local, personalized service. Learn more at www.selligent.com and connect with the team at Twitter, LinkedIn, and our blog.
Media Contact: Sylvie Tongco, Director of Corporate Communications Sylvie.Tongco@selligent.com