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SAN JOSE, Calif., Sept. 26, 2018 (GLOBE NEWSWIRE) -- Antennas Direct, Inc., Hauppauge, Inc., Nuvyyo, Inc., Pixelworks, Inc. (NASDAQ: PXLW), Plex GmbH, Resonian, Inc., and Shenzhen Geniatech Inc., Ltd. today collectively announced the formation and launch of FlexVU, a shared branding initiative intended to clearly delineate best-in-class cord cutting products and solutions. As a growing number of consumers abandon traditional cable and satellite subscriptions to gain increased control over content selection and the associated cost of video entertainment, they are often faced with added complexity as well as limited or overpriced access to local broadcast TV channels. The genesis of FlexVU is a mutual end-goal of helping consumers to select the most seamless and high-performance cord cutting solutions, including the ability to access TV content from anywhere with a connected display device.
As some of the leading innovators in content delivery and video quality, each of the partners behind the FlexVU initiative contributes unique offerings that collectively encompass products, services and ecosystem solutions. Together, these forward-thinking companies have defined the key elements required to deliver a best-in-class experience for consumers seeking to “cut the cord”. FlexVU’s objective is to promote increased awareness as well as empower consumers with the knowledge and confidence to consume video content on their own terms. More specifically, this collaboration endeavors to both simplify and enhance the over-the-air (OTA) and over-the-top (OTT) video experience for consumers, while also advancing the broader ecosystem under a newly recognized and industry-supported brand.
“Consumers have been cutting the cord from their cable and satellite providers with increasing frequency over the past several years and that phenomenon is likely to accelerate,” said Mark Vena, Senior Analyst, Moor Insights & Strategy. “Initiatives like FlexVU will play a significant role in educating consumers on how to optimize their video entertainment experience by helping them to identify the most important technology ingredients and the best performing cord cutting solutions on the market.”
FlexVU establishes the following key principals and distinguishing features for an optimized video entertainment experience:
To assist consumers with making the optimal decision on what cord cutter products to consider and choose, the FlexVU consortium has created a dedicated Web site, www.flexvu.tv. This informational portal provides educational guidance on the key technology components detailed above and also includes specific product and component recommendations, testimonial videos from FlexVU partners and useful links to tools, such as a Channel Finder to help consumers determine what local TV channels can be access based on their zip code. In addition, the FlexVU Web site has a helpful animation that provides an easy to understand overview of the key benefits and messages of the FlexVU initiative.
Consumers are encouraged to visit www.flexvu.tv for updates on new product and offerings, helpful news stories regarding FlexVU-compliant products and links to the respective FlexVU partners.
FlexVU is a technology branding initiative formed by a coalition of prominent companies committed to producing the best-in-class products, services and solutions for video entertainment. Each partner contributes unique technology expertise in areas such as content services, TV tuners, transcoders, software, antennas and digital video recording. Taken together, the FlexVU partners consist of the market leaders in the respective areas of video display, delivery and entertainment content. For more information, please visit the FlexVU website at www.flexvu.tv. Media inquiries can be direct to email@example.com.