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CST: 19/09/2019 16:40:20   

Bell Integrator and Exmark partner to triple trade show conversions with Augmented Reality

168 Days ago

SAN JOSE, Calif., April 04, 2019 (GLOBE NEWSWIRE) -- Bell Integrator, a global consulting and technology services company, has partnered with power mower builder Exmark to create Exmark AR - an app that brings the company’s revolutionary Staris stand-on zero-turn lawnmower to life through the power of augmented reality.

The Exmark AR made its debut at the Green Industry Expo in October of 2018. The app allows potential buyers to take the Staris on a virtual test drive, showing landscape potentials the mower’s ability to maximize productivity and profitability through its performance, durability, ergonomics and ease of service.

“The AR application was well received at the trade show and actually had more engagement than we had expected,” says John Cloutier, Sr. Marketing Manager at Exmark. “While we may be ahead of the technology curve for many of our consumers, we believe leveraging AR and other evolving technologies is a statement about our brand and our desire to innovate.”

“When Exmark approached us to help them incorporate AR into their marketing plan, we knew right away it was an opportunity to turn heads,” says Blair Newman, Chief Technology Officer of Bell Integrator. “Our mission is to use technology to help companies revolutionize how they do what they do, and this app is a perfect example of the results that come from these kinds of partnerships.”

The Exmark AR app is available for download on both the Google Play and Apple Stores. For more information on the app, go to https://www.exmark.com/ar.

About Bell Integrator

Bell Integrator is a global consulting and technology services provider driving innovation and enabling digital transformation within the finance, telecom, retail, and automotive industries. Customers include Ericsson, Cisco, Century Link, Juniper, Citibank, Deutsche Bank, Raiffeisen Bank, and Societe Generale. For more information, visit www.bellintegrator.com.

About Exmark

Exmark is focused on designing the industry’s most reliable and productive lawn equipment for landscape professionals and those who seek professional results. Exmark mowers are built with the customer in mind at all stages of the product lifecycle. Exmark’s commitment to innovation and exceeding customer expectations is unwavering. See the Exmark Advantage at www.exmark.com.

Media Contact:

Inna Proshkina 
Bell Integrator
+1 (650) 943.2415
iproshkina_at_bellintegrator.com

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